Privacy Policy

Privacy Policy

New City Education (operated by New City Holdings Ltd.)

Effective Date: February 14, 2026 Last Updated: February 14, 2026

New City Holdings Ltd. ("we", "us", "our", or "New City Education") operates the website stem.educationandlife.com (the "Website") and provides online interactive STEM courses and related educational services.

We are committed to protecting your privacy and handling your personal information responsibly in compliance with the Personal Information Protection and Electronic Documents Act (PIPEDA) and other applicable Canadian privacy laws.

This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information. By using our Website, registering for courses, making a purchase, or otherwise providing us with your information, you consent to the practices described in this policy.

1. What Personal Information We Collect

We may collect the following types of personal information:

  • Contact and account information: name, email address, phone number, mailing address, student name, student age, lesson preferences, and login credentials.
  • Payment information: billing details (processed securely by our payment providers; we do not store full credit card numbers).
  • Course-related information: student age, grade level, interests, progress notes, lesson attendance, communications during lessons, and any other details you provide in registration forms, emails, or during sessions.
  • Technical and usage data: IP address, browser type, device information, pages visited, time and date of visits, referral sources, and cookies / similar tracking technologies.
  • Marketing and communications data: preferences for receiving emails, newsletters, or promotional offers.

We collect this information directly from you (e.g., during registration, checkout, or contact forms), automatically through your use of the Website, or from third parties where permitted (e.g., analytics providers).

2. How We Use Your Personal Information

We use personal information for the following purposes:

  • To provide, operate, and improve our online STEM courses and services (scheduling lessons, delivering content, tracking progress, communicating with you about your account or lessons).
  • To process payments, send order confirmations, and manage billing.
  • To respond to inquiries, support requests, and customer service needs.
  • To send administrative communications (e.g., lesson reminders, policy updates, account notifications).
  • For remarketing and promotional purposes: We may use legitimately collected information (such as email addresses, interests, browsing behavior, or site interactions) to send you marketing communications about similar courses, updates, or offers from New City Education, and to show relevant ads to you across the web. This may include remarketing through third-party platforms such as Google Ads (retargeting), where we use cookies, pixels, or similar technologies to display ads to past visitors on Google, YouTube, or partner sites, unless you have explicitly asked us not to and we have agreed to stop. You can opt out at any time (see Section 8).
  • To analyze Website usage, prevent fraud, enforce our terms, comply with legal obligations, protect our rights, and improve security and performance.

We limit use to purposes that a reasonable person would consider appropriate in the circumstances.

3. How We Share Your Personal Information

We do not sell your personal information. We may share it in these limited cases:

  • With service providers (e.g., payment processors like Stripe/PayPal, email services like Mailchimp, video/lesson platforms like Zoom, cloud hosting, analytics tools like Google Analytics, advertising platforms like Google Ads) who help us operate the business. These providers are contractually required to protect your information and use it only for the services they provide to us.
  • With lesson instructors/tutors (only the information necessary to deliver your course).
  • To comply with legal requirements, respond to lawful requests, protect safety, or enforce our agreements.
  • In the event of a business transition (merger, sale, etc.), your information may be transferred as a business asset (with notice where required).

4. Cookies and Tracking Technologies

We use cookies, pixels, web beacons, and similar technologies for essential functionality (e.g., remembering login), analytics, and advertising/remarketing purposes (including showing personalized ads via platforms like Google Ads). These technologies help us understand how you interact with the Website and deliver relevant content and promotions. You can manage preferences via your browser settings, our cookie banner (if enabled), or by opting out of remarketing (see Section 8). For more details, see our separate Cookie Policy [link if you create one].

5. Children's Privacy

Our courses are primarily for children. We collect limited information about students (e.g., name, age, grade level) only as needed to provide the service and with parental/guardian involvement where appropriate. We do not knowingly collect more personal information from children than necessary under PIPEDA principles.

6. Storage and Security

Personal information is stored in Canada or with service providers that offer comparable protection (e.g., via contractual safeguards). We use reasonable technical, administrative, and physical safeguards to protect against loss, misuse, unauthorized access, disclosure, alteration, or destruction.

7. Retention

We keep personal information only as long as necessary to fulfill the purposes outlined in this policy, meet legal obligations, resolve disputes, or enforce agreements. After that, we securely delete or anonymize it.

8. Your Rights and Choices

Under PIPEDA, you have the right to:

  • Access your personal information we hold and request correction if inaccurate.
  • Withdraw consent to certain uses/disclosures (subject to legal or contractual restrictions; withdrawing may limit our ability to provide services).
  • Opt out of marketing emails at any time (unsubscribe link in every email, or contact us).
  • Opt out of online remarketing ads (e.g., Google Ads retargeting) by adjusting your browser settings to block cookies/pixels, using the Google Ads opt-out tool (available at https://adssettings.google.com), or contacting us to request removal from our remarketing lists.

To exercise these rights or make any opt-out request, contact our Privacy Officer (details below). We will respond within 30 days (or as required by law).

9. International Transfers

If your information is processed outside Canada (e.g., by U.S.-based service providers), it is subject to the laws of that country, which may differ from Canadian law. We use appropriate safeguards (e.g., contracts) to protect cross-border transfers.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted here with an updated effective date. Continued use of the Website after changes constitutes acceptance.

11. Contact Us

Privacy Officer New City Holdings Ltd. (operating as New City Education) Email: hello@newcityeducation.com Phone: +1(604)902-7561

If you are not satisfied with our response, you may contact the Office of the Privacy Commissioner of Canada: https://www.priv.gc.ca/en/ or 1-800-282-1376.

Thank you for trusting New City Education with your information.